"Creativity in the Age of AI offers a timely and refreshingly human-centered approach to artificial intelligence. Rather than dwelling on the potential of AI to replace human creativity, this book brilliantly demonstrates how AI can enhance and accelerate our own creative capabilities. With its hands-on approach, Wind and colleagues provide both inspiration and practical tools for harnessing AI as a partner in creative discovery. This is essential reading for anyone who believes-as I do-that technology should serve human flourishing rather than human obsolescence." --Stefano Puntoni, Co-Director, AI at Wharton, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania

"If your work depends on fresh thinking-but you don't have time to wait for inspiration-Creativity in the Age of AI offers a practical way forward. It delivers twelve strategies to help you generate, shape, and apply ideas with clarity and intent in our AI-transformed world. Rather than fearing AI's advance or expecting it to do your thinking, this practical guide gives you the know-how to create a powerful alliance between human creativity and artificial intelligence-whether you're leading a team, building a brand, or revitalizing your own creative practice. This isn't just a book of ideas, it's a catalyst for creative momentum when you need it most." --Stephen D. Rappaport, Managing Consultant, Stephen D. Rappaport Consulting LLC

"Creativity in the Age of AI is a vital and timely guide for navigating the rapidly evolving landscape of AI and innovation. By seamlessly blending scientific insight with practical, actionable frameworks, it demonstrates how AI can amplify-rather than replace-human creativity. This book empowers professionals across industries to unlock data-driven innovation, scale their creative impact, and shape a future where technology enhances our capacity to create value and meaning. A must-read for forward-thinking leaders in the digital era." --Margherita Pagani, Professor of Digital Marketing, Director of the SKEMA Centre for AI