Warenkorb
Artikel
(leer)
Kontakt
Konto
\n\nChapter - 00: Introduction: How will this book transform your digital marketing strategy?;\nChapter - 01: Foundations\n\nSection - ONE: Knowing your business objectives and your customer;\n\nChapter - 02: Understanding the digital ecosystem;\nChapter - 03: Integrating digital into wider...
weiter lesen
- \n
- \n
- Chapter - 00: Introduction: How will this book transform your digital marketing strategy?; \n
- Chapter - 01: Foundations \n
\n- Section - ONE: Knowing your business objectives and your customer; \n
- \n
- Chapter - 02: Understanding the digital ecosystem; \n
- Chapter - 03: Integrating digital into wider organization strategy; \n
- Chapter - 04: Understanding the evolving digital consumer; \n
- Chapter - 05: Barriers, considerations and data protection in digital marketing strategy; \n
\n- Section - TWO: Integrating digital change into your wider organization; \n
- \n
- Chapter - 06: Enabling technologies for online marketing and digital transformation; \n
- Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting; \n
\n- Section - THREE: Using channel strategy to reach your customers; \n
- \n
- Chapter - 08: SEO strategy and organic techniques; \n
- Chapter - 09: Building and optimizing a winning paid search strategy; \n
- Chapter - 10: Display \n
- Chapter - 11: Tailoring your social media strategy; \n
- Chapter - 12: Marketing automation, messaging and email marketing \n
- Chapter - 13: Affiliate schemes and partnerships \n
- Chapter - 14: Lead generation \n
- Chapter - 15: eCommerce \n
- Chapter - 16: Content strategy \n
- Chapter - 17: Personalizing the customer journey and digital experience \n
\n- Section - FOUR: Conversion, retention and measurement; \n
- \n
- Chapter - 18: Effective experience design \n
- Chapter - 19: Managing loyalty, CRM and data; \n
- Chapter - 20: Providing a smooth online service and customer experience \n
- Chapter - 21: Data analytics and reporting \n
\n- Section - FIVE: Tailoring your final digital marketing strategy; \n
- Chapter - 22: Putting together your digital marketing strategy;
\n
- Verlag: Kogan Page
- Code:
- Erscheinungsjahr: 2025
- Sprache: Englisch
- Einband: Taschenbuch
- Seitenanzahl: 424
- Verpackungsbreite: 20 cm
- Verpackungshöhe: 25 cm
- Verpackungstiefe: 3 cm
- Verpackungsgewicht: 646 g
Bewertung